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Why Do Stars Think It’s O.K. to Sell Soda?

Celebrities are frequently seen on soft drink and soda commercials. Packed with empty calories that provide no nourishment, sodas have been proven to cause weight gain, tooth decay and dangerous diseases like diabetes. Still, celebrities seem to have no qualms about lending their image to a product known to be harmful – especially for children.

According to Mark Bittman, Beyoncé “Knowles is renting her image to a product that may one day be ranked with cigarettes as a killer we were too slow to rein in…Nor is she alone: a partial list of soda shills has ranged from LeBron James to Madonna to the “frenzy-inducing” One Direction, and on: Janet Jackson, Mariah Carey, Elton John, Christina Aguilera and David Beckham. Seemingly, no celebrities turn down endorsement deals for ethical reasons.”

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