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Underage kids get alcohol ads directly to smartphones

Most parents, doctors and teachers are probably not aware that social media is bombarding children as young as 13 with daily ads from the alcohol industry, new study reports.

“I’m surprised by these findings given that age-gate technology is available on these social media platforms and easily implemented,” said lead author Adam E. Barry, of Texas A&M University in College Station, Texas.”

“The alcohol industry trade association Distilled Spirits Council of the United States (DISCUS) issued a self-regulation guidance note asserting that digital marketing communications are intended for adults of legal purchase age and should be placed only in media where at least 71.6 percent of the audience is reasonably expected to be of legal age, and brand advertiser pages should require age affirmation by the user before full interaction begins.’

“Based on the results of the new study on Twitter and Instagram, the industry is not adhering to this self-regulation guidance, Barry said.” Read more.

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